Stop The Talking Start Listening

Why Search Listening?

I am fascinated by the opportunity to leverage billions of individual data points to find implicit signals. Listening to search engines, social networks, and specialist forums is a game-changer in b2c or b2b. And thanks to cloud computing, it has become affordable.

The old model search model is dead

For a long time we have been using searching engines like this: 

You type in the first query, the Google Algorithm does it´s little magic, and you get a response. If you don’t like the outcome, you start the same process. You type in a second independent revised query. Again the Google algorithm does it´s little magic, and you get a new response. You can play this for a while. It´s time-consuming. 

Now, let the Google algorithm learn from the first query – so it´s becoming a compound query, meaning it combines more than one component query into a single SQL statement via a set operator. In our first example, let the algorithm know, that we are on a smartphone with GPS enabled. That´s not a big deal in 2020. Around 2 billion people are able to do that and immediately understand that the dentist´s address has geo-information, that can be read by google maps.  

Your digital assistant, formerly known as your smartphone has built in superpower. It can take photos and has sensors, it knows if you are walking, running, or driving. It knows where it is and where you have been, who your friends are and that you have an active UBER account. This makes the whole operation a piece of cake. The complexity was managed by the system in the background. The user experience is seamless and the whole process can be done in a minute.  

The new model shows implicit signals.

The new model combines multiple data sources. We can identify implicit signals. An example of an implicit signal can be if I search for a specific category or brand. This tells a lot about my brand awareness, my attitude, and even indicates my buying intent. 

Technical Data ist easily considered as boring.  But sometime technical data acts an important signal and indicates a massive business impact. Example: maybe you heard of drones and even small satellites, which are monitoring physical car traffic pattern. They can tell you how many cars leave the factory, or how many cars uses the Tesla Supercharger Network, including the time of day and frequency. You can learn about the Tesla success (🚕 individual adoption rates, charging interval, and you can analyze these insights over time and compare it between different stations of the Tesla Supercharger Network. No Rocket Science.  🛸

 🖥 Here are some data sources for your inspiration. 🖥

Finally, you understand each stage of the funnel

Search Listening Social Listening Funnel.png

Social Listening connects to the social universe

Social Listening relies on publicly accessible data. Brand names, stock market prices, and shareholders’ information (Cap Tables) are public information. The same accounts for product names, price lists, and ratings in the shops. We find these insights in specialist forums and investment networks. No need for stalking or stealing private data. You just have to know where to look for it and how to understand the data impact. 

The C84 Done-For-You Search Process

The C84 Research Process

The C84 Research Process

Step 1 - Introduction / Demo

  1. Expectation management based on a demo.
  2. The idea of Process Templates and Checklists
  3. The requirements and typical pitfalls to avoid

Schedule Your Meeting

Step 2 - Custom Implementation

Configuration according to your! requirements:

  • level / format of stakeholder involvement
  • involvement of existing in house research
  • internal or external disclosure of findings

Step 3 - Search Listening

  • Data Collection in Vertical Search Engines
  • Data Collection in Forums & Communities

Step 4 - Social Listening

  • Social Monitoring in Professional Communities
  • Alerts on Brand, Name, Product, Event mentions

Step 5 - Expert Interviews

  • Expert interviews within the Developer Communities
  • Expert interviews within the Financial Communities

Step 6 - Reporting

Activity Reporting

  • Reporting against templates
  • Distribution of the findings in line with Step 1

Analysis and Iterations

  • Analysis of findings
  • Deep Dives

/ Project Sign Off

  • Closing Procedure

Step 7 - Optimization

Analysis and Iterations

  • Analysis of findings
  • Deep Dives

/ Project Sign Off

  • Closing Procedure

Welcome to the world of Atlas Solutions and others

The mobile advertising ecosystem has experienced a rapid growth in the past few years. The most important drivers are the technological evolution of mobile devices and carrier networks enabling faster mobile bandwidth at flat rates. With the proliferation of smarter mobile touch screen devices that are always connected to the internet and an open ecosystem of applications, mobile advertising connects billions of ad requests to ad spaces within milliseconds. 

Facebook has put the focus on Atlas' ability to serve ad campaigns, but also measure digital-ad performance in a way that goes beyond what traditional cookie-based ad measurement can deliver across devices.

Business Insider
What´s Next?

What´s Next

Not Sure, where to start?

👉 Let´s talk. It´s doesn´t cost anything and we can save a lot of time by figuring it out in a 15 minutes "no-nonsense" call. Click and Calendly takes care of the rest. 🖥

You want to better understand our work ?

👉 Browse this site to find use-cases and testimonials. 

Scroll down to find our generic workflow. We can customize individual processes according to your requirements. - let´s talk

Just stay in touch?

👉 Click to connect with me on LinkedIn or Xing.

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Onboarding and Implementation

The onboarding process is a set of calls, emails, and reports that maps a path for us to follow. We create a plan for the duration of the project. 

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Service Configurator

We customize our research process according to your requirements to give you precisely that desired level of insights without being a burden in time and budget. 

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