Search Listening Social Listening Funnel.png

Why Search Listening?

I’m extremely fascinated by the opportunity to leverage billions of individual data points to find implicit signals. Listening in search engines, social networks, and specialist forums is a game-changer in b2c or b2b. And thanks to cloud computing, it has become available to the public.

The old model of many independent search queries is dead. 

For a long time we have been using searching engines like this: 

You type in the first query, the Google Algorithm does it´s little magic, and you get a response. If you don’t like the outcome, you start the same process. You type in a second independent revised query. Again the Google algorithm does it´s little magic, and you get a new response. You can play this for a while. It´s time-consuming. 

The old model of many independent search queries

Question for Google Nr:

Now, let the Google algorithm learn from the first query – so it´s becoming a compound query, meaning it combines more than one component query into a single SQL statement via a set operator. In our first example, let the algorithm know, that we are on a smartphone with GPS enabled. That´s not a big deal in 2020. Around 2 billion people are able to do that and immediately understand that the dentist´s address has geo-information, that can be read by google maps.  

Your digital assistant, formerly known as your smartphone has built in superpower. It can take photos and has sensors, it knows if you are walking, running, or driving. It knows where it is and where you have been, who your friends are and that you have an active UBER account. This makes the whole operation a piece of cake. The complexity was managed by the system in the background. The user experience is seamless and the whole process can be done in a minute.  

Question for Google Nr:

The new model of search works shows intent

Another example of an implicit signal can be if I search for a specific category or brand. This tells a lot about brand awareness, attitude, and even buying intent.

The new Insights in the sales funnel

Search Listening Social Listening Funnel.png

Social Listening connects to the social universe

Social Listening translates the topics found in the specialist forums and social networks. Brand names, stock exchange prices, and shareholders are just as much public information as product names, price lists, and ratings in the shops.

Social Listening relies on publicly accessible data and connects to forums and social networks. Brand names, stock market prices, and shareholders are public information as the product names, price lists, and ratings in the shops.

But that´s just a sneak peek of what data-driven search can do. 

Data Sources

Welcome to the world of Atlas Solutions and others

The mobile advertising ecosystem has experienced a rapid growth in the past few years. The most important drivers are the technological evolution of mobile devices and carrier networks enabling faster mobile bandwidth at flat rates. 

With the proliferation of smarter mobile touch screen devices that are always connected to the internet and an open ecosystem of applications, mobile advertising connects billions of ad requests to ad spaces within milliseconds. 

Facebook has put the focus on Atlas' ability to serve ad campaigns, but also measure digital-ad performance in a way that goes beyond what traditional cookie-based ad measurement can deliver across devices.

Business Insider

The C84 Done-For-You Search Process

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