The value of hiring an advisor.
Working with a qualified go-to-market advisor will lower upfront costs and the risk of failure. The reasons for this are less need for recruiting agencies and less need for office space and traveling. A Go-to-market advisor brings a conceptional framework and a local network of service providers, so he can quickly scale operations. Working with a qualified Go-to-market advisor makes things easy without the need for compromising on your business ambitions. You can test things without the effort of hiring staff and signing long term contracts right from the start. If the initial concept fails, you can fine-tune or even abandon the operation.
Irrespective of whether your go-to-market strategy is direct or indirect, winning the first 3-5 reference clients in a new market is crucial for your ability to create a bridgehead, achieve break-even, and move towards scaling and market dominance.
Bootstrapping services are designed for software companies with high value/high price solutions, long sales cycles, and a complex decision-making environment. The objective of the Bootstrapping service is to help you win the first 3-5 reference clients in a new market within the shortest possible time frame.
Candidate checklist ✅
- How good is his conceptual framework?
- Does he understand pitfalls and provide workarounds?
- Does he declare potential hidden interest or bias?
- Does he easily compromise on quality?
- Does he bring target market insights?