Challenge your value proposition, distribution strategy, distribution framework, and operational toolkit.

  • How do you want to engage with the relevant ecosystem, identify and activate targets, partners, competition and handle things?
  • Do you have already have templates for emailers, landing pages / #hashtags / social communication plan to spread the news?
  • Are you present in local social network groups and organize info super-distribution?
  • How do leverage your investment in local social media?
  • How do you plan early user groups? And how do you deal with piloting?
  • How do you build your key performance indicators and do you already set up an Inspirational Index?
  • How do you organize peer group comparisons?