Why does segmentation matter?You need to discover user groups and their individual reasons for buyin
/ Press Releases
Monitoring press releases is one of the easiest ways to keep a close eye on your competitorsâ€™ strategic moves. One particularly interesting insight from press releases is that you can see how your competitors want to be perceived.
/ News Mentions
Tracking industry press andÂ news mentionsÂ shows what others are sayingÂ and how competitorsÂ are positioning themselves. ItÂ´s a critical component to generating consistent and strategic press and an effective way to build a brand and position a new product or service.
/ Events & Awards
Tracking events hosted by competitors gives insight into their target markets, their focus as a company, and their positioning. It gives ideas for your own events to attend and trends to go after.Â