Understand Threats

We help companies to fight cross-industry threats before it´s too late to respond. We find opportunities, stakeholders and trigger events.

Famous Fails

Even industry visionaries got outcompeted by others that adapted faster to the changing way of doing business.

Most companies have brilliant expertise in this home-market but little understanding about cross-industry threats

We help you fight cross-industry threats before it´s too late to respond.

  • “500 dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn’t appeal to business customers because it doesn’t have a keyboard. Which makes it not a very good email machine.”
  • “I don’t really worry so much about [AWS], to be very blunt with you. … – We need to worry about ourselves. We’re in a great position.” / Source 
  • “VOD is further off than we thought it was. We keep monitoring all this stuff, and when it looks like a sustainable profitable model, we can get into these things” / Source 
  • “Screw the Nano. What the hell does the Nano do? Who listens to 1,000 songs?” / Source
  • “You can’t get your hand around it, No one’s going to buy that”
  • Jobs said when Samsung and Google came out with phones larger than the 3.5” original iPhone / Source
  • “Neither RedBox nor Netflix are even on the radar screen in terms of competition. It’s more Wal-Mart and Apple.” / Source

Cost Of Failure

The cost can vary from a few hundred thousand dollars to a hundred million.

CB Insights Mantra