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Search Listening Social Listening Funnel Reverse Engineer Innovation

Watchdogs and Search listening

Thanks to AI, Cloud Computing, and Superfast Networks, Search listening and watchdogs are the new norms. Google alone computes 4 Billion Search Queries each day. Brand names, price lists, ratings, stock market prices, and shareholders’ information (Cap Tables) are public information.

c84-the-information-warfare-attack-chain

Watchdogs and Information Warfare

Information warfare systematically collects insights from data leaks on publicly available social profiles. The Trump campaign by Cambridge Analytica showcased how easy identity theft can happen.