Tag: Social Listening

How do vertical search engines get their results?

Like any generic search engine, vertical search engines consist of crawlers, an index, and an algorithm. But vertical search engines are trained to optimize in their very special direction. You will not find the same level of information and ranking in generic search engines.

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Stop The Talking Start Listening

Why Search Listening?

I am fascinated by the opportunity to leverage billions of individual data points to find implicit signals. Listening to search engines, social networks, and specialist forums is a game-changer in b2c or b2b. And thanks to cloud computing, it has become affordable.

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