Briefing

Briefing protects us from working against the wrong objectives.

Efficiency is achieved by clear aims and focus of effort. The view that not writing a brief is faster, assumes that faster to the first presentation of an idea is the aim, rather than faster to agreed work. Without a written brief the work can be creatively brilliant and extremely effective in working against the wrong objectives.

Briefing Requirements

  • What indicates performance?
  • Which information is necessary to complete the task?
  • Where are we now?
  • Where do we want to be?
  • What are we doing to get there?
  • Who do we need to talk to?
  • How will we know when we have arrived?

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Agreement in writing is essential to have shared clarity of purpose.

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The typical desaster starts with: “you know what I mean – just make it happen”

Agreement in writing is essential πŸ‘‰ take the time and write a proper briefing

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