The Gartner’s Hype Cycles highlight the technologies and tech-dependent capabilities that can make a brand resilient, capable of surviving and profiting in a volatile environment.
/ Identify technologies that meet the needs of your brand
/ Identify technologies that are best suited to drive business value
/ Identify technologies that are driving long- and short-term change.
Gartner (like Forrester, BCG, McK) provides valuable Market Research and industry deep dives but hardly competes with Real-time Search and Social Listening.
Why Search Listening?
I’m extremely fascinated by the opportunity to leverage billions of individual data...