Sources

  • Metasearch covers sources as Google, Facebook, Amazon (you get the idea), technical data (network signals, census). There is no scarcity in data points and computing power.
  • Metasearch covers analysts, such as McKinsey, Gartner, Forrester. (again – you get the idea). One of these brave companies will have researched your topic already. There is no scarcity in analysts – but most research lives behind a paywall β€“ so you pay an analyst to get access to his aggregated analysis. 🧐
  • Some research companies have established hybrid business models β€“ They give away aggregated premium reports – Gartner Hype Cycle, Forrester Wave Reports, and so on to establish their customer relationships and make their money on transactional business models.
  • While this may become a perfect carrier pad for an individual manager – it may risk the integrity of the company’s Intellectual Property.

What makes the difference is: Where to find the information and combine it in our clients’ interest?