Like any other researcher, we at C84 use metasearch and license underlying data streams for our work.
What is metasearch?
- Metasearch covers sources as Google, Facebook, Amazon … (you get the idea). The same applies to technical data (network signals, census …). ???? There is no scarcity in data points and computing power.
- Metasearch covers analysts, such as McKinsey, Gartner, Forrester (… again – you get the idea). ???? One of these brave companies will have researched your topic already – There is no scarcity in analysts – but most research lives behind a paywall – so you may find it time-consuming and expensive to get access.
What makes the difference is: Where to find the information and combine it in our clients’ interest?