Go To Market Failure

The main reasons for failure are according to CB Insights:

– Overly ambitious business plan
– Marketing in the wrong areas

– Poor partner selection process

– Insufficient senior management time

– Lack of buy-in at all levels

Famous Fails

“500 dollars? Fully subsidized? With a plan? I said that it is the most expensive phone in the world. And it doesn’t appeal to business customers because it doesn’t have a keyboard. Which makes it not a very good email machine.”
MICROSOFT CEO STEVE BALLMER – 2013

“I don’t really worry so much about [AWS], to be very blunt with you. … – We need to worry about ourselves. We’re in a great position.” / 
ORACLE CEO MARK HURD – 2017

“VOD is further off than we thought it was. We keep monitoring all this stuff, and when it looks like a sustainable profitable model, we can get into these things” /
BLOCKBUSTER KAREN RASKOPF – 2002

– 

“Screw the Nano. What the hell does the Nano do? Who listens to 1,000 songs?” /
MOTOROLA CEO ED ZANDER – 2005

“You can’t get your hand around it, No one’s going to buy that”
Jobs said when Samsung and Google came out with phones larger than the 3.5” original iPhone /
APPLE CEO STEVE JOBS – 2014

“Neither RedBox nor Netflix are even on the radar screen in terms of competition. It’s more Wal-Mart and Apple.” /
BLOCKBUSTER CEO JIM KEYES – 2008