What Market Entry Barriers are
Market Entry Barriers stand between you and your product´s success in the target market. Which boils down to 2 questions: 1. Will any organization buy your product? and 2. Will people use your product?
The Cognitive Hurdle
People and organizations historically have grown comfortable with the status quo
The Resource Hurdle
The greater the shift in strategy, the greater the resources it requires for execution.
The Motivational Hurdle
Do opinion leaders need to be motivated to carry out a break from the status quo?
The Political Hurdle
One needs to overcome opposition from powerful vested interests