A Key Performance Indicator helps to understand how the operation is performing. It acts as a compass, helping us understand whether we are taking the right path toward our strategic goals.
To be effective, a performance indicator must be well-defined and quantifiable and applicable to our operation. We use a suite of media metrics to benchmark our projects right from the beginning.
CPM – Cost per thousand impressions
CTR – Click Through Rate
CPC – Cost per Click
Formula – CPMThe formula for calculating CPM based on CTR and CPC is:
Formula – CPCThe formula for calculating CPC based on CTR and CPM is:
Formula – CTRThe formula for calculating CTR based on CPM and CPC is:
Customer Acquisition Cost
Marketing % of Customer Acquisition Cost
The ratio of Customer Lifetime Value to CAC
Time to Payback CAC
Marketing Originated Customer %
Marketing Influenced Customer %