Checklist – Time to adoption

When going to market in a new region, one needs to make sure whether our interests are in line with the benefits of the original partners. Especially, if the time to adoption is long, and we have to disclose intellectual property that can’t be protected. Checklists tell us about adoption rates for your idea.

Schedule a meeting and we show you the obvious roadblocks between your product and market success, including physical and business infrastructure, the number of decision-makers, the level of required behavior change, the sales and use cycle, switching cost, and risk of failure. C84 research identifies patterns by listening to search engines and social networks.

Few Dependencies

  • Physical Infrastructure – Relying upon others laying the groundwork, you might wait a long time for change to happen.
  • Business Infrastructure – Same applies for business infrastructure, where others may rule the pace.

Few Decision Makers

  • Multiple decision makers can ruin the ability to decide & move fast

Relative Advantage

  • Need and Performance – Fighting for attention, you need to stand out to be seen.
  • Little Behavior Change – Behavior change is difficult to rush.

Low Perceived Risk

  • Speedy Sales & Use Cycle – Speedy Use- and Sales-Cycles mean there are more entry points for new ideas.


The invention of the first domestic sanitary installations is attributed to the Indus Valley settlements Harappa & Mohenjodaro 2500 bC. However, the actual dissemination of this undisputedly very good idea did not take place until the middle of the 19th century. – More


The spread of radio in the USA was successful. In 1920 the first commercial radio stations were launched. By 1922, there were already 600 radio stations. In 1930, 60% of all U.S. homes had a radio. Radio became the first electronic “mass medium” technology. – More

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