Strategy Toolkit components
Taking an Innovation to the market is an adventure that can be compared with the timeless and inspiring publication of “Alice’s Adventures in Wonderland” by Lewis Carroll, affectionately known to most people simply as “Alice in Wonderland.”
The story of a little girl following a rabbit into a strange land has inspired the animated Disney film. Going Down The Rabbit Hole comes a bit easier with the right Strategy Toolkit.
Geoffrey Moore, Crossing The Chasm is a great inspiration for Startups. The same author´s Zone To Win is an excellent framework for Corporate Innovation.
- Innovation Marketing in the tech sector
- Product Lifecycle And Market Adoption
Geoffrey Moore | Clayton Christensen
The Innovator’s Dilemma by Clayton Christensen (Management of Innovation and Change) outlines When New Technologies Cause Great Firms to Fail. Christensen´s The Innovator’s Solution suggests creating independent organizations “independent from normal resource allocation process” of the mother company, and be judged on how well it can find and grow the new market for the disruptive technology.
- Defining a market
- Concepts of marketing, black swan, “blue vs. red-ocean”, segmenting business markets
- Custom Research | Buy-side, Sell-side, competition. Key individuals and organizations.
Go to market planning
The Go-to-market Planning process to keep the resources required to an absolute minimum while still meeting the need for a solid and ambitious game plan.
- Value Proposition
- Distribution strategy
- Organizational assessment
Go to market implementation
- The bridgehead concept
- Trigger-based marketing.
- Smart research instruments.
- Local business networks.
- Service-community concept