Only a few companies have the resources to conduct market research beyond their core market. They have brilliant expertise in this home-turf but little understanding about cross-industry threats, or black-swan scenarios. While this wasn’t a problem in the past – today, disruption comes from tech platforms or startups

C84 Research and Business Development Services

We combine the power of vertical search engines and a professional network built in 20 years.

A vertical search engine is distinct from a general web search engine, in that it focuses on a specific segment of online content.

Step 1

3 categories of competitors are chasing the same market:

1. Direct competitors offer the same product as you.

2.Indirect competitors target the same need with a different product.

3.Replacement competitors compete for the same budget.

Step 2
One benefit of real-time competitor analysis is we’ll know when they launch new campaigns and products. It goes without saying that if a competitor produces something exciting or innovative, we need to know right away.
Step 3
We use web tracking, social listening tools and monitor backlinks to find sources that link to the competition.

Done For You

Done-For-You means Getting-Results-Quickly. We will ask you what´s needed, but do our “little magic” at our own pace.
Our Satisfaction Guarantee will apply.

Coaching

Coaching is a paid mentorship program, where we guide you through sessions, delivered over the web. We will help you do the job in your pace. Focus is on learning the Tools & Tactics.  

Trigger moments for hiring C84 are: 

/ You enter a new market

/ You look to partner with a company in a certain space

/ You buy a company

/ You build a product or serve a new market

/ You respond to insurgent business model

/ Product deep Dives

/ Track Market Innovation

/ Understand Similar Markets

/ Understand A Competitor Product

/ Scope Expansion

Our satisfaction guarantee is simple.

/ We conduct post-mortem after any activity.

/ If you’re unhappy with any single order and remain unhappy after requesting a revision, you don’t pay for the order.

Done-For-You and Coaching are priced as “boxed service” – starting at € 15k per project. Turnaround is 2-6 weeks, depending on the availability of our clients.  

Sure, White Label is perfect for any traditional Marketing Service provider, who does not want to lose his customer base to digital incumbents.

Role model:  

  • / Partner owns the client relationship and collects the money
  • / C84 provides templates and does the data collection / interviews and reports as part of your team
  • / Presentation

Some data is easier to access than other.

Data from corporate websites is all public, so there isn’t a problem accessing it. Private data is much harder to get a hold of. Look out for sales reports, news articles, and press releases to see what info businesses are releasing

1.Crawler

Gathering data from corporate websites, press releases, public databases, social networks, and investment communities. SEO metrics are easy to get. There’s a range of tools out there that can tell you about a website’s performance.

2. Community

Gathering data from discussions on professional networks like LinkedIn, Quora, and Xing

3. Interviews

Conducting own research allows asking the exact questions you want from the exact people you want. Structured interviews with a hand-picked selection of executives and industry experts can be a costly process, but if done right the returns will outweigh the costs.