Sembassy Europe

Getting started in the European Union comes with challenges

Challenge No 1: It´s not clear whom to work with

What it needs to solve it

  • / Research in stealth mode

How we can help

  • / We crawl the social web & talk to local experts 

Challenge No 2: Localization is key but doesn´t come easy

What it needs to solve it

  • / Understand difference between home and target market
How we can help
  • / Iterate with headquarter and local service providers

Challenge No 3: Closing sales hardly works from abroad

What it needs to solve it
  • / Understand sales methodology and willingness to close business
How we can help
  • / Iterate with headquarter and hire local bridgehead clients & partners

Lower Hiring Costs

Less need for recruiting agency​

Lower Risk of Failure

Best practices available

More Efficient Labor

Local network and processes in place

Lower Upfront Costs

Less need for office space and travelling

Value Proposition Discovery

We will analyze the main competitors, their competitive approaches, market size, dominating technologies, and price structures.

Distribution Strategy for Europe

Most software companies start out selling directly to their end users. Can they continue selling directly when entering new markets?

Bridgehead Customer Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead customer.

Bridgehead Partner Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead partner.

Our Clients Say

Rainer M. Giersch, Director Business Development Europe

Government of British Columbia
Partner – Research & Business Development
Mobile Services & Advertising Technology

Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Dr. Jürgen Kassubek CEO

Helsinki Telekom Deutschland / Elisa Group

Marketing / Product Development
Carrier / Fixed Mobile Networks

Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.

Rob Friedman, Founder and EVP

Digital Envoy / Digital Element
Partner / DACH Markets
IP Targeting / IP Intelligence
Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company.

Björn Matthies, Member of the Board

Swiss Crypto Exchange

Processes / Automatisation
Payment and Cryptocurrencies

Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines

Harald Neidhardt, Founder & Curator | smaato
VP Strategy & Business Development
Advertising Technology
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive. And, he’s a great human being and a pleasure to work with!