Bootcamp: Search Listening and Reverse Engineering Innovation
Workshop Concept:
Reverse Engineering Innovation can relate to the product itself and its features. As long as the topic is covered by Search Engines and Social Media Networks, we will find enough data-points through more than 100 vertical search engines.
Benefit: Learn the Reverse Engineering Methodology. Software sources. Practical Example.
- Combination of Best Practice and Live Hacking.
- You can bring in your actual innovation challenge.
- We offer these workshops on-site and remote.
- Reverse Engineering Case Study
- North Star Metric and Driver Tree
- Practical exercise
Methodology: Reverse Engineering
Reverse Engineering applies Competitive Monitoring and Search Listening to find business opportunities and reverse engineer innovation.
- What problems do people have?
- How many people share that problem?
- Who’s succeeding? Why?
- Where do successful companies miss the mark?
- Which models work best? Why?
- What problems are not solved?
Methodology: North Star Metric and Driver Tree.
A North Star metric is a key health metric. A driver tree is a way to visually layout key inputs that drive impacts toward the North Star metric. The methodology provides you with a full view of all potential areas of impact to drive changes to the metric. The methodology is a good starting point to building a quantitative model that connects the inputs to the metric, enabling a data-driven approach to prioritize initiatives.
👉 Contact Axel Hoehnke for detailed information.