Listening Services

C84 services are centered around Competitive Monitoring, especially Search and Social Listening. These disciplines have become popular with global platform providers (brandwatch, Digimind, mention, linkfluence, meltwater, listenfirst, or their 100 competitors. However, often two problems still remain 1. Even if you license a platform, you still need a team of skilled analysts and patience to align data sources with in-house intelligence. 2. Platforms struggle with interdisciplinary challenges. Social Listening Suites provide great value in their area but struggle in niche segments and smaller markets. This is why we are offering done-for-you services across any leading intelligence platform. We provide great value when you are facing a cross-industry challenge. We are independent but will support your business intelligence, on Our background includes establishing businesses in the European Union, working with global techs like Digital Envoy, Smaato, Microsoft Advertising – Accipiter, Atlas Solutions, RadioOpt, and others). Typically, we work out of time zone but keep our clients fully briefed of all activities wherever they are and whenever they want to get involved. That way, we are faster and cut costs significantly as you don´t have to hire and pay an analytics team.  

Commissioned Research

Search & Social Listening to learn about competitors and layout future scenarios. No bias – No conflict of interest – if any researcher has actual data – we start from there.

Retained Advisory

Retained advisory relationships with a specific project, typically structured as 6 months retainer.

  • Facebook Advanced Search
  • Twitter Advanced Search
  • Google Advanced Search
  • Forrester Research
  • Gartner Research
  • Business Insider
  • Seeking Alpha
  • Trendhunter
  • BrightTALK
  • Shodan
  • CB Insights
  • Quora
  • LinkedIn Advanced
  • XING Advanced ...
  • 1 to 1 Interview - Key decision makers & influencers
  • 1 to 1 Interview - Customers (buying, non-buying)
  • 1 to 1 Interview - Competitors´ customers
  • 1 to 1 Interview - Competitors

Watchdogs gather information about wrongdoings and deliver it to the public so the public can understand what happens. C84 monitors watchdog journalism to understand market signals.

We analyze what people ask search engines. And we can tell you what brands and individuals tell their social followers. You will understand your competitors' initiatives, client base, and hopes, and fears of their client base.

Social Listening relies on publicly accessible data and connects to forums and social networks. Brand names, stock market prices, and shareholders are public information as the product names, price lists, and ratings in the shops.

We include available inhouse research to speed up the process and align with your existing database structure. 

Senior stakeholder interviews are conducted by an Executive Consultant.

We take care of the data collection and support our clients in schedule zoom calls seven days a week.

Airtable allow us to jumpstart, even when not all stakeholders are using the same cloud system.

Standard Delivery Time is defined in working days (usually Monday - Friday). 5 Days mean that meetings can be scheduled on 5 individual days. Overall project delivery is capped to 14 days. 

Serious Competitive Monitoring projects easily become a seven-figure project⚡️. Unless you don´t want to create just another data silo, the license fees stack up with multiple seats and stakeholders who need to be involved. This is not a problem at all if you are optimizing ad spend for global brands. But it´s not the price range that for mid-size projects. Often, these projects start with enthusiasm, then scaling causes cost issues, and finally not all stakeholders get access. 
 
As a certified Strategy Consultant and Listening expert, Axel is able to deliver professional consultancy for you. Working to a brief, Axel and his team of data insight specialists can deliver a report to an agreed timeline that details insights about how consumers think about themselves, brands, themes, and topics tied to your business or focus area. The cost of this consultancy will depend on your brief and how many focus areas you want to explore but to give you an idea, reports typically start from € 5,000 and can scale from there - but with you always in the driver seat. 

e.g. Solution & Value Proposition Synopsis

e.g. Ideal Customer Profile, Ideal Partner Profile, 

e.g. Complete profiles of each potential partner, basic address details, key contacts, size, market coverage, market share, customer profile, limited financials, key partnerships ...

Done-For-You means:  we will ask you what´s needed, but do our “little magic” at our own pace.

We conduct immediate post-mortems after each delivery and you don´t pay for what you don´t like

The following resources must be provided by our client to ensure successful completion of the mission:

  1. Briefing protects us from working against the wrong objectives.
  2. Scheduled Progress Review Meetings to tackle issues when required.
  3. Financial details and payments pre-agreed and working smoothly

Watchdogs

Bootcamps

Advisory

Checklists