Bridgehead Partner Acquisition

Bridgehead Partner Acquisition in line with defined Customer Acquisition Strategy


Channel Recruitment is normally an integrated step in the Planning & Implementation Approach. However the service is also available to new customers. For new customers we need a thorough briefing before commencing the search and/or the recruitment.

Deliverables | Price

The deliverables from the Channel Recruitment package range from a list of potential candidates to actually hired and sign-up staff and/or resellers/partners that have committed to being part of your international expansion. - The analysis is done as a time and material project or based on a specific offer.

Done For You

Done-For-You is priced as “boxed service” – starting at € 15k per project. Turnaround is 2 weeks, depending on the availability of our clients. 


Coaching is a paid mentorship program – starting at € 15k. Turnaround is 6 weeks, depending on the availability of our clients. 

Our Clients Say

Rainer M. Giersch, Director Business Development Europe

Government of British Columbia
Partner – Research & Business Development
Mobile Services & Advertising Technology
Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Axel Hoehnke

Managing Partner


2018 - Present

Advisor to Software & Network clients. Audits and Strategy ConsultingFounder & Managing Partner.

2002 - 2018

Positions with Tech Startups

Positions with global adtech tech leaders like Atlas Microsoft, Smaato, RadioOpt (Vodafone), Mobile Payment, Crypto-Assets, and Real Money Gaming Specialists.

1992 - 2002

Positions with Global Corporates

Marketing Sales Management positions with Mars, Bertelsmann, Premiere (aka SkyTV), Thomson Multimedia. Helsinki Telecom (Elisa Group).

About Me

I help investors to avoid the costly mistakes others have made in the last years when building and growing an international tech business. Based in Hamburg, I work for software and network clients from any region.



Cyber Security Alliance

2008 -2015


Co-Founder, Board Member Germany. Global Think Tank in 70 countries, Developer hub.


Dipl. Kaufmann, Marketing & Innovationsmanagement


Go To Market Planning & implementation 89%
Mobile Connected Services - Tech Stack 75%
Cybersecurity & Background Audits 64%

Founder and EVP
Digital Envoy / Digital Element

Serial Entrepreneur | smaato​

CEO Helsinki Telekom Deutschland / Elisa Group

Rob Friedman, Founder and EVP

Digital Envoy / Digital Element
Partner / DACH Markets
IP Targeting / IP Intelligence
Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company.

Harald Neidhardt, Founder & Curator | smaato
VP Strategy & Business Development
Advertising Technology
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive. And, he’s a great human being and a pleasure to work with!

Dr. Jürgen Kassubek CEO

Helsinki Telekom Deutschland / Elisa Group

Marketing / Product Development
Carrier / Fixed Mobile Networks

Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.

Björn Matthies, Member of the Board

Swiss Crypto Exchange

Processes / Automatisation
Payment and Cryptocurrencies

Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines