Distribution Strategy

Most software companies start out selling directly to their end users. They need direct feedback from their customers. Can they continue selling directly when entering international markets?

Objective

Understand the customers´ needs and competitors initiatives to support implementation, training and adoption levels of the software,

What we do

C84 will analyze the main competitors through its dedicated vertical engines, social audits, and one to one interviews.

Top Results

User Groups and Reason for Buying. Main competitors, their competitive approaches, market size, dominating technologies, and price structures.​

Delivery

C84 will deliver the data and conclusions in feedback meetings and a presentation and handouts.

Value Proposition Discovery

We will analyze the main competitors, their competitive approaches, market size, dominating technologies, and price structures.

Distribution Strategy for Germany

Most software companies start out selling directly to their end users. Can they continue selling directly when entering new markets?

Bridgehead Customer Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead customer.

Bridgehead Partner Acquisition

Based on the results of our Target Market Analysis, we have identified the requirements for an ideal bridgehead partner.

Our Clients Say

Rainer M. Giersch, Director Business Development Europe

Government of British Columbia
Role
Partner – Research & Business Development
Industry
Mobile Services & Advertising Technology
Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Axel Hoehnke

Managing Partner

Experience

2018 - Present

C84.io

Advisor to Software & Network clients. Audits and Strategy ConsultingFounder & Managing Partner.

2002 - 2018

Positions with Tech Startups

Positions with global adtech tech leaders like Atlas Microsoft, Smaato, RadioOpt (Vodafone), Mobile Payment, Crypto-Assets, and Real Money Gaming Specialists.

1992 - 2002

Positions with Global Corporates

Marketing Sales Management positions with Mars, Bertelsmann, Premiere (aka SkyTV), Thomson Multimedia. Helsinki Telecom (Elisa Group).

About Me

I help investors to avoid the costly mistakes others have made in the last years when building and growing an international tech business. Based in Hamburg, I work for software and network clients from any region.

ENgagements

2019

Cyber Security Alliance

2008 -2015

MobileMonday

Co-Founder, Board Member Germany. Global Think Tank in 70 countries, Developer hub.

1992

Dipl. Kaufmann, Marketing & Innovationsmanagement

Skills

Go To Market Planning & implementation 89%
Mobile Connected Services - Tech Stack 75%
Cybersecurity & Background Audits 64%
Merger / Exit Preparation 50%
Revenue & Team Management 85%

Founder and EVP
Digital Envoy / Digital Element

Serial Entrepreneur
Futur.io | smaato​

CEO Helsinki Telekom Deutschland / Elisa Group

Rob Friedman, Founder and EVP

Digital Envoy / Digital Element
Role
Partner / DACH Markets
Industry
IP Targeting / IP Intelligence
Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company.

Harald Neidhardt, Founder & Curator

Futur.io | smaato
Role
VP Strategy & Business Development
Industry
Advertising Technology
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive. And, he’s a great human being and a pleasure to work with!

Dr. Jürgen Kassubek CEO

Helsinki Telekom Deutschland / Elisa Group

Role
Marketing / Product Development
Industry
Carrier / Fixed Mobile Networks

Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.

Björn Matthies, Member of the Board

Swiss Crypto Exchange

Role
Processes / Automatisation
Industry
Payment and Cryptocurrencies

Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines