No bias – No conflict of interest – if any researcher has actual data – we start from there. Same with any available feed from social sources.

Reporting with Airtable

The formats are management presentation, (powerpoint if you want) and a dedicated customized airtable including powerful features like shared database views, custom blocks, and scheduled exports, distributed by email to the stakeholders across any tech stack (- no need for proprietary software). Insights usually includes market map, stakeholders, personas, metrics, recommendations for positioning, user acquisition, partnering.


Often, there are attractive market niches, which you can own with a clear focus, excellent margins, and without being exposed to significant external risks. We find these open doors.


We will help you paint a picture of who your target customers, influencers, partners really are. You have brilliant expertise in this home-turf and we dedicate ourselves to tech platforms or startups of any size.

Custom Reports

You want to dig a bit deeper - no problem. There are hundreds of social listening platforms and we have seen many (not all of them). With a decent understanding about objectives, we can easily point you to the service or setup custom reporting for you.

Social Engagement

Tracking shares, likes, and retweets, mentions by influencer or publication. Spread – tracking new campaigns and conversations. Share of voice – tracking share of the social and web audience. Sentiment Analysis – tracking whether your campaigns get the reaction. Language and Countries.

Triggered Alerts

We assist clients by continuously keeping an eye on the market and sharing information when something important happens. Ways we can keep you in the loop are: scheduled / automated reports per email / PDF, Dedicated customized Airtable Dashboard, Zoom WebConferences

Want to get in touch wit us?

Our Clients Say

Rainer M. Giersch, Director Business Development Europe

Government of British Columbia
Partner – Research & Business Development
Mobile Services & Advertising Technology
Axel has an amazing ability to link Mobile Innovation, Social Network Dynamics and their impact on international trade and investment. He is able to connect with and energize an audience, no matter how varied the group may be. At a recent conference that I organized he captured a crowd of media, tech, and online professionals with a presentation on Mobile Monday and its importance on driving innovation and cooperation between mobile developers, international technology companies and other relevant stakeholders. Great to see someone actually living the idea of Global Mobile Business Development

Axel Hoehnke

Managing Partner


2018 - Present

Advisor to Software & Network clients. Audits and Strategy ConsultingFounder & Managing Partner.

2002 - 2018

Positions with Tech Startups

Positions with global adtech tech leaders like Atlas Microsoft, Smaato, RadioOpt (Vodafone), Mobile Payment, Crypto-Assets, and Real Money Gaming Specialists.

1992 - 2002

Positions with Global Corporates

Marketing Sales Management positions with Mars, Bertelsmann, Premiere (aka SkyTV), Thomson Multimedia. Helsinki Telecom (Elisa Group).

About Me

I help investors to avoid the costly mistakes others have made in the last years when building and growing an international tech business. Based in Hamburg, I work for software and network clients from any region.



Cyber Security Alliance

2008 -2015


Co-Founder, Board Member Germany. Global Think Tank in 70 countries, Developer hub.


Dipl. Kaufmann, Marketing & Innovationsmanagement


Go To Market Planning & implementation 89%
Mobile Connected Services - Tech Stack 75%
Cybersecurity & Background Audits 64%
Merger / Exit Preparation 50%
Revenue & Team Management 85%


Founder and EVP
Digital Envoy / Digital Element

Serial Entrepreneur | smaato​

CEO Helsinki Telekom Deutschland / Elisa Group

Rob Friedman, Founder and EVP

Digital Envoy / Digital Element
Partner / DACH Markets
IP Targeting / IP Intelligence
Axel has worked with Digital Envoy for several years. Axel is very hardworking and results driven, and is always focused on providing top notch service. He has proven to be a valuable resource for our company.

Harald Neidhardt, Founder & Curator | smaato
VP Strategy & Business Development
Advertising Technology
Axel is one of those few folks who understands both what the business needs and how the technology needs to support the business. His command of the digital media space, from both technical and business dimensions, is truly impressive. And, he’s a great human being and a pleasure to work with!

Dr. Jürgen Kassubek CEO

Helsinki Telekom Deutschland / Elisa Group

Marketing / Product Development
Carrier / Fixed Mobile Networks

Axel was responsible for the Marketing and Product Development for the 18 Elisa city carriers and the nationwide carriers. He coordinated the Marketing & Product related know-how transfer between Helsinki and the German city carrier group and the central product & service roadmap. He negotiated the e-commerce pilot with one of the largest German media houses and a California based e-commerce specialist.

Björn Matthies, Member of the Board

Swiss Crypto Exchange

Processes / Automatisation
Payment and Cryptocurrencies

Axel´s expertise significantly improved the efficiency of our product road mapping, marketing, and sales automation process and finally helped us in achieving harsh deadlines

C84 in Germany
Fritz Reuter Strasse 36
D – 22926, Ahrensburg

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