Readiness is key to ensure project success, adequacy, and training of the personnel, and supply and reserve of support services or systems.

the readiness assessment

Going-to-market in a mature market is like running a marathon. Without serious preparation. there is still a chance, you are making it to the finish line. But the race itself won´t be fun on kilometer 20 and you hardly make it to kilometer 42 without a massive impact on your health, – or in business terms profitability.

We have been in your shoes, know the pitfalls and how to avoid them.


How well is your company prepared to support business ambitions in the new region. Value Proposition, Distribution Strategy, and Distribution Framework.

Target Market Insights

You obviously are familiar with market structure & requirements in your home market but may have to realize different conditions in your target markets´ hidden rules.