Category: Orga

black swan south africa 2018

The Black Swan

A black swan is a high-impact, hard-to-predict and rare event that is beyond the realm of normal expectations in history, science, finance, and technology.

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Briefing

Effective briefing leads to better work. Without a written brief the work can be creatively brilliant and extremely effective in working against the wrong objectives.

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NABC method by the Stanford Research Institute

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment, and presentation of ideas. Using the NABC method requires a thorough knowledge of the value proposition. It is part of the plan itself to generate relevant and specific questions

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stop guessing – start listening

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