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Understand Threats

Famous Fails happen to the best. Startups and Corporates get outcompeted by incumbents or traditional competitors that adapt much faster to the changing way of doing business.

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Target Market Sizing

Target Market Sizing is necessary for business and marketing planning, and budgeting for all startups, especially when seeking third-party financing.

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NABC method by the Stanford Research Institute

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment, and presentation of ideas. Using the NABC method requires a thorough knowledge of the value proposition. It is part of the plan itself to generate relevant and specific questions

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Cyber Defence

HP has been leaning on cinematic creative to wow audiences. The movie centres heavily on cyber warfare and espionage.

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