Category: innovation

What is an Infodemic and how to report Covid19?

What is an infodemic?

An infodemic is an overabundance of information – some accurate and some not – occurring during an epidemic. It makes it hard for people to find trustworthy sources and reliable guidance when they need it. Even when people have access to high-quality information, there are still barriers they must overcome to take the recommended action. Infodemiology is defined as the science of managing infodemics. The overall aim of this consultation is to take stock of relevant research and effective best practices and define public health research needs in order to advance this field. Reporting data becomes key.  

The coronavirus crisis creates an unparalleled amount of data points. As the nature of the coronavirus is not so different in each country, we can learn a lot through comparisons. There´s no shortage of data and certainly there´s no shortage of brilliant data visualization tools. But just a few offer a seamless onboarding – location agnostic – as only remote organizations can offer. All graphics are based on data from the European Centre for Disease Prevention and Control, as published by Our World in Data. 

  • Numbers for confirmed/reported cases are meaningful only in a limited way since most cases have not been confirmed and most confirmed cases have recovered.
  • Data visualizations are done by the amazing team of Flourish and the award-winning data studio to visualize and tell stories with data. 

Data can tell a story – but which story

A picture says more than a thousand words. An animation shows the hidden patterns in a complex challenge like “How to fight a virus?”. Search Listening is the way to research this global challenge. The coronavirus crisis highlights the potential of Data Visualization.

Some countries took early action. Singapore’s government hired experts for preparing for a pandemic already in 2010. The Black Swan 🦢outlines why unlikely events are not unforeseeable and their meaning in Innovation and Crisis Management.

David Bowie Internet Prediction 1999 – An Alien Life form, that´s just landed.

Stop researching like it’s 1999. Adtech can efficiently operate billions of datasets and make decisions in milliseconds. The state of content can be manipulated at the same speed either to cater the material to a specific device form factor or audience. In 2020 we can cater any publishing content to a particular device form factor or audience in real-time.

With more than 100 vertical search engines at your fingertips, massive computing has become available to anyone. It’s the 2020 version of the “Alien Life form, that just landed “… with all credits to David Bowie. This Alien knows all about your dark secrets. As Seth Stephens Davidowitz showed in Everybody Lies, we can learn what people think and what they do by monitoring their behavior. These predictions based on Google Search volume have outperformed any research institute in 2016 and again in 2020.

We are a Search Listening specialist that can help you with expertise and checklists. | Initiate the conversation and schedule your private Demo. 

🇪🇪 Why I have joined Startup Nation eEstonia in 2017

What Makes Estonia Different?

The former Soviet republics Estonia, Latvia, and Lithuania have turned themselves into some of the most tech-savvy, digitally focused governments in Europe. They address the market opportunity of the European digital single market. 2018, Estonia is regarded as one of the world’s most advanced digital nation. Anybody who wishes to start a business in Estonia can become an eResident and get a so-called e-residency to access all electronic services offered by the government. E-residency provides the possibility to establish a company online, manage it remotely and achieve location independence. 

The Republic of Estonia is the first country to offer e-Residency — a transnational digital identity available to anyone in the world interested in administering a location-independent business online. e-Residency additionally enables secure and convenient digital services that facilitate credibility and trust online.

The E-Residency program saves time you would otherwise have spent on bureaucracy, tax authorities, and incorporation. Although there are obvious benefits to incorporating your cryptocurrency business in Estonia, it is important to consider the legal and compliance obligations. Incorporating your business is a major decision which should be well planned and for which advice should be sought from professionals. Estonia shows what e-societies of the future will look like, and how entrepreneurs in other countries can capitalize and learn from, especially educational tech Infrastructure. and Cybersecurity. 

  • Online Government: Estonian citizens do most of their necessary business with their government over the internet. I can use my electronic ID card to access the government’s e-services, which include paying taxes, registering a business and even paying for parking.
  • According to the Estonian government’s website, “where the business is easy, the business will grow.
  • In August 2020, Estonia announced a world-first Digital Nomad Visa for remote workers. The visa allows eligible location-independent workers to live in the country for up to a year while they work online.
  • One hundred percent of Estonian schools were using e-schooling solutions long before the coronavirus forced every student and teacher on the planet to adapt to remote learning.
  • There have been computers in every classroom in Estonia since 2000, and as early as 2015 the Estonian government pledged to digitize all educational materials. The country made its ed-tech solutions for distance learning available to all countries for free.

I have been working with global tech clients for 20 years and finally became an eResident in Estonia to join the Baltic digital pioneers, and thousands of digital nomads from all around the world. Considering the eResident movement as a milestone in our journey to decentralized organizations, often considered as the superior organization model.

As an eResident, I can start a location-independent EU company remotely, run it online from anywhere, as well as access all the tools needed to easily conduct business globally. It includes a legal address for our Estonian company and accounting services. We now can start and scale new organizations faster and easily go to market in the European Union with a connected service under one European wide digital legal framework. 

You are welcome to try it and connect with me. Here is the link to my onboarding process. 

Rework – a handbook for decentralized organizations

Corporates have a lot to lose.

We need a different approach to innovation and implementation when comparing Startups versus Corporates. To quote Steve Blank: “In the last few years, we’ve recognized that a startup is not a smaller version of a large company. We’re now learning that Corporates are not larger versions of Startups.”.

Corporates have to be afraid of things like:

Reputational damage – When a client or corporate data is involved in the product development process, failures may damage the brand and reputation.

Lost investment – Many startups fail, so corporates’ investment risk is high compared to their usual investment projects.

Misaligned employees – Corporate employees are trained to follow processes and regard failure as jeopardizing their careers. They might feel threatened by the startups’ unfamiliar culture and remain overly protective of the status quo.

Uncertain outcome – When projects include unfinished products or work with startup entrepreneurs and inexperienced teams, results are difficult to predict.

Maturity misalignment – When corporates engage with startups proposing a new business model or a new technology that the corporate enterprise is not yet ready to adopt or to experiment with, this inherently leads to a fruitless collaboration.

Remote organizations are adopting faster.

Virtualization is the norm in many businesses, and AI plays a valuable role in seamlessly adopting new equipment. Cloud-based operations often rely on virtual provisioning hardware in response to changing demand, and AI is at the core of making these decisions. 

The Estonian e-Residency program offers a transnational digital identity to anyone in the world interested in administering a location-independent business online. It enables secure and convenient digital services that facilitate credibility and trust online.

Remote organizations and decentralized tech teams can outperform them when committing to performance-based – no-bullshit work culture. Rework by Jason Fried is a perfect handbook for decentralized organizations. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free.

The Starfish and the Spider.

The Starfish and the Spider analogy outlined the principles of remote organizations. The famous book revealed how established companies and institutions, from IBM to Intuit to the US government, are also learning how to incorporate starfish principles to achieve success.

Synopsis: If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish.

  • What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype?
  • What do eBay and General Electric have in common with the abolitionist and women’s rights movements?
  • What fundamental choice put General Motors and Toyota on vastly different paths?
  • How could winning a Supreme Court case be the biggest mistake MGM could have made?
starfish versus spider organizations image

The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships.

The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed). 

The book explores:

  • How the Apaches fended off the powerful Spanish army for 200 years
  • The power of a simple circle
  • The importance of catalysts who have an uncanny ability to bring people together
  • How the Internet has become a breeding ground for leaderless organizations
  • How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader


The Starfish and the Spider
by Ori Brafman
Publisher Penguin
Pages 240
ISBN-10 1101216409
ISBN-13 9781101216408
Release Date 2006-10-05


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