Roadmap template

The concept is to gain valuable market insights, build trust with local bridgehead customers, strategic partners and understand the local competition before investing in local infrastructure

Wave 1: Readiness

The initial phase of the implementation roadmap gives you the insights plus valuable time to decide whether to sharpen your existing value proposition.

time
1 month

what to do

To protect your investment, analyze your main competitors, their competitive approaches, market size, dominating technologies, and price structures. A precise analysis of your current and planned business processes is a neutral and objective comparison of what you have versus what you need.

results

Niches that are under-served. 

Build a list of potential customers, looking for products or services like yours. Identify relevant opinion leaders and suitable growth partners for your business. Validate the value proposition and identify initial local bridgehead candidates

  • What are your potential customers currently using today?
  • What were the reasons, they have decided for this service?
  • When are your potential customers planning to change?
  • Who is currently supplying your potential customers?
  • What are their key strengths and key weaknesses?

what to do

Gather information such as main competitors, competitive approaches, market size, dominating technologies, and price structures. (e.g…). Premium local content creation and distribution will play a major role in our go-to-market process.

Wave 2: Bridgeheads

The initial phase of the implementation roadmap gives you the insights plus valuable time to decide whether to sharpen your existing value proposition.

time
Month 2-4

what to do

Outbound selling to customer and re-seller prospects using your corporate identity Build sales pipeline – Focus on early successes and establish local references Recruit & manage key partners

results

Market to prospects

Focus on the most compelling use case.

Align with local partners, establish bridgeheads and build the pipeline

what to do

Business Development

Media and Analyst Program 

Direct Marketing Programs

 

Market Presence

Virtual Office

Wave 3: Growth

The initial phase of the implementation roadmap gives you the insights plus valuable time to decide whether to sharpen your existing value proposition.

time
Month 4 onwards

what to do

Develop sales capability to meet the growing demand. Maintain a high level of sales activity. Gear up marketing activity to support high growth. Lead generation to maintaining momentum

results

Sales Capability Footprint

Sales Funnel Metrics

Marketing Metrics

Partner KPI

what to do

Business Development

Media and Analyst Program 

Direct Marketing Program

Market Presence

Virtual Office

Wave 4: Transition

You want to take the operations in-house

time
month 6 or later

what to do

Conduct an unrushed search for the best leader for your activities mid term. Find the candidates who will bring expertise, drive, and industry attention to your firm

results

Sales Capability Footprint

Sales Funnel Metrics

Marketing Metrics

Partner KPI

what to do

Business Development

Maintain a high level of sales activity as before

Support the transition to client’s local subsidiary or appointed partners

Market Presence

Maintain a high level of sales activity as before
(when appropriate) establish local company & offices