Our footprint is very much on the traditional internet, including discussions on the open web, blogs, and social and professional networks like LinkedIn, Quora, and Xing. We are aggregating meta-crawlers and person to person interviews.

This is “available technology that gets better day by day” as it includes the benefits of artificial intelligence and massive computing.  With that in mind, we are able to provide a price/service ratio, that hardly is attractive for old-school research providers.

But there are cost drivers, you need to keep in mind and this article is trying to outline some of them.

No cost for location

Research can be done from anywhere if you have a stable footprint in the industry community. There´s no cost for location.

Crawling the data can be a cost driver

Running real-time analytics with dedicated sensors on an IOT infrastructure might is expensive. In contrast, analyzing multiple websites with google analytics and similar tools comes with a comparatively small price tag.

Computing can be cost driver

Depending on the nature of your business this can be a piece of cake or a multi-million dollar amount. While API calls may cost a few cents, this easily adds up to hundreds of thousands of dollars.

However, without a clear idea, how to turn the data into valuable insights (and valuable actions), this will not provide any value.

Turning data into information into insights into action

You can follow best practices for your industry or build an in-house intelligence or mandate a specialist.

In any case, this involves a serious budget and is usually a trade-off between time and money. Other cost involved depend on the availability of best practices, templates and your in-house requirements for gathering insights from multiple departments.

In-house versus agency

If you have qualified analysts in your team, you won´t need any agency to collect or compute the data. An expert advisor could help you gather the information, insights behind the data. If you have nothing in place, you will face some organizational questions.

Who is taking the lead and how to share information? „Should the marketing team social-monitor the existing customer base without sharing information with the responsible sales team?“. Some of them may consider this kind of monitoring intrusive.

The correct answer really depends on the kind of culture in your company and industry. Involving an external specialist can help you understand the dynamics of competitive monitoring with less risk. – Someone is spying at you anyway.

Our Service Model is straight forward

  1. Done For You: You hire the service, we do the job.
  2. Coaching: We inspire and train your own team.

Done For You

Working with C84 starts minimum as a 3-Step Program, comes with a custom onboarding and expert coaching sessions over the web at € 4.975 / each Step


This a custom onboarding and expert coaching sessions package. Coaching is delivered over the web and includes a minimum of 20 hours/month, starting at € 4.975 / month – 3 months minimum.

We cover these industries

  • Agriculture Tech
  • Robotics in Agriculture
  • AI in Healthcare
  • AI Startups
  • Augmented and virtual reality
  • Auto Tech
  • Beauty tech
  • Building tech
  • Cannabis industry
  • Construction tech
  • Consumer Packaged Goods
  • Consumer robots
  • Cybersecurity
  • Cybersecurity – Identity
  • Deep learning
  • Digital hospital
  • Direct to consumer Startups
  • Education tech
  • Fecal Ecosystem
  • Food replacement
  • Food startups
  • Food tech
  • Grocery Shelves
  • Grocery store tech
  • Healthcare IoT
  • Healthcare StartUps
  • Home Automation
  • Human Resources
  • Industrial IOT
  • Internet of things
  • Kasino Gambling
  • Legal Tech
  • Logistics
  • Medical Device Startups
  • Mobile Healthcare
  • Mobile Software
  • Next-Generation Commerce
  • OnDemand Home Services
  • Personal Transportation
  • Pet Tech
  • Real Estate
  • RegTech
  • Restaurant Tech
  • Retail AI
  • Smart Cities
  • Smart commerce
  • Smart Home
  • IOT startups
  • Subscription e-commerce
  • Logistics and supply chain
  • Synthetic biology
  • Travel and hospitality
  • Vice tech
  • vitamin and supplements
  • Wearables

These filters do apply:

  1. We can help with anything that´s discussed on the web.
  2. Approaching a new industry requires the backing of our client.
  3. We don´t engage in projects that require the orchestration of multiple consultant teams. (- it´s annoying and expensive)