Category: gotomarket

Go-To-Market Roadmap -Implementation Gateways

Go-to-market Implementation means taking a tech innovation to a new market. In our case, this refers to the European market entry of US-based Ad Technology specialists like Digital Envoy and Atlas, Microsoft Advertising. The concept is to understand the local competition before investing in local infrastructure. Recruited bridgehead partners and customers played a crucial role in the successful market entry. We were privileged to help these great clients to enter the market fast and scale their operations.

The Black Swan as a foreseeable market opportunity

A black swan is a high-impact, hard-to-predict, and rare event that is beyond the realm of normal expectations in history, science, finance, and technology. Preparing for the unexpected turns a Black Swan into a Foreseeable Market Opportunity

NABC method by the Stanford Research Institute

The NABC method was developed in the USA by the Stanford Research Institute as a tool used for the development, assessment, and presentation of ideas. Using the NABC method requires a thorough knowledge of the value proposition. It is part of the plan itself to generate relevant and specific questions


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