Add Your Concept
How do you want to engage with the relevant ecosystem, identify and activate targets, partners, competition and handle things?
Which communication tools to use?
Do you have already have templates for emailers, landing pages / #hashtags / social communication plan to spread the news?
Add Your Channels
Do you have twitter lists? you present in local social network groups and organize info super-distribution?
Your Lead Generation Process (as is / to be)
How do leverage your investment in local social media?
Early User Groups
How do you plan early user groups?
And how do you deal with piloting?
How do you build your key performance indicators and do you already set up an Inspirational Index?
Peer Group Comparison
How do you organize peer group comparisons?