Everybody Lies – Google Knows

Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. On sensitive topics, every survey method will elicit substantial misreporting.

Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are from Seth Stephens-Davidowitz.

Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender, and more, all drawn from the world of big data. Google knows more. 

  • What percentage of white voters didn’t vote for Barack Obama because he’s black?
  • Do violent films affect the crime rate? Can you beat the stock market?
  • Who is more self-conscious about sex, men or women?
  • Do parents secretly favor boy children over girls?
Book Cover Everybody Lies

With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential – revealing biases deeply embedded within us, the information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health – both emotional and physical. 

All of us are touched by big data every day, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

©2017 Seth Stephens-Davidowitz (P)2017 HarperCollins Publishers

People have no incentive to tell surveys the truth.

Research Findings show: The more impersonal the conditions, the more honest people will be. For eliciting truthful answers, internet surveys are better than phone surveys, which are better than in-person surveys. People will admit more if they are alone than if others are in the room with them. However, on sensitive topics, every survey method will elicit substantial misreporting.

Search Listening monitors the traces of information that billions of people leave on Google and social media sites. Technology gives us a much better picture of what people think and what they do by monitoring their behavior. It´s finally David Bowie´s prediction  “Alien Life form, that just landed”. And it´s the wakeup call for Digital Healthcare and Predictive Medicining.

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