Xing Advanced

XING bundles a suite of tools and products and called it People-Based-Targeting. 

The superiority of people-based targeting based on user-generated data can be well illustrated by comparing it with other ways of targeting.

It´s people-based targeting allows to tailor campaigns to individuals based on all interests, characteristics and affinities and is particularly effective when reach and attention on different platforms and devices is highly fragmented and in constant flux.