Reasons For Failure

Table of Contents

According to analyst CB Insights, these are the main drivers for failure. 

  • Financial returns not coming quick enough
  • Overly ambitious business plan
  • Marketing in the wrong areas
  • Not enough ‘on the ground’ research
  • Poor partner selection process
  • Insufficient senior management time
  • Lack of buy-in at all levels

Cost Of Failure

The cost can vary from a few hundred thousand dollars to a hundred million dollars. And even industry visionaries got outcompeted by others that adapted faster to the changing way of doing business.

500 dollars? Fully subsidized? With a plan? I said that it is the most expensive phone in the world. And it doesn’t appeal to business customers because it doesn’t have a keyboard. Which makes it not a very good email machine.”


“I don’t really worry so much about [AWS], to be very blunt with you. … – We need to worry about ourselves. We’re in a great position.” / Source 

“VOD is further off than we thought it was. We keep monitoring all this stuff, and when it looks like a sustainable profitable model, we can get into these things” / Source

“Screw the Nano. What the hell does the Nano do? Who listens to 1,000 songs?” / Source

“You can’t get your hand around it, No one’s going to buy that”
Jobs said when Samsung and Google came out with phones larger than the 3.5” original iPhone / Source

“Neither RedBox nor Netflix are even on the radar screen in terms of competition. It’s more Wal-Mart and Apple.” / Source