Even if you are a champion in your home market, you will find different conditions in your target market. How well is your company prepared to support business ambitions in the new region?
Going-to-market in a mature market is like running a marathon. ???? Without serious preparation, the race itself won´t be fun on kilometer 20 and comes with a negative impact on your health – or in business terms profitability. ????
Here´s a questionnaire to understand the readiness of your ambition. Feel free to use it as a basis for discussion, how we can help you grow in your new target market.