Market Entry Barriers stand between you and your product´s success in the target market. Which boils down to 2 questions: 1. Will any organization buy your product? and 2. Will people use your product?
People and organizations historically have grown comfortable with the status quo
The greater the shift in strategy, the greater the resources it requires for execution.
Do opinion leaders need to be motivated to carry out a break from the status quo?
One needs to overcome opposition from powerful vested interests