Market Entry Barriers

What Market Entry Barriers are

Market Entry Barriers stand between you and your product´s success in the target market. Which boils down to 2 questions: 1. Will any organization buy your product? and 2. Will people use your product?

The Cognitive Hurdle

People and organizations historically have grown comfortable with the status quo

The Resource Hurdle

The greater the shift in strategy, the greater the resources it requires for execution.

The Motivational Hurdle

Do opinion leaders need to be motivated to carry out a break from the status quo?

The Political Hurdle

One needs to overcome opposition from powerful vested interests