Market Entry Barriers 🚧

What Market Entry Barriers are

Market Entry Barriers stand between you and your productΒ΄s success in the target market. Which boils down to 2 questions: 1. Will any organization buy your product? and 2. Will people use your product?

🚧 The Cognitive Hurdle

People and organizations historically have grown comfortable with the status quo

🚧 The Resource Hurdle

The greater the shift in strategy, the greater the resources it requires for execution.

🚧 The Motivational Hurdle

Do opinion leaders need to be motivated to carry out a break from the status quo?

🚧 The Political Hurdle

One needs to overcome opposition from powerful vested interests