Mapping Keywords to Need-States

Some keyword research is just a list of keywords and search volumes. That’s not strategic enough for organic search or local content marketing.

Using tools like answerthepublic, we can map keywords to need states. This gives us insights in two ways. We can understand the peopleΒ΄s needs behind the keyword and align our own keyword strategy accordingly.Β  Β 

The new insights in the sales funnel

  • How to we make our customers smile?
  • How to help them make better decisions?
  • How to give them what they need?

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