Why does segmentation matter?
You need to discover user groups and their individual reasons for buying (or not buying) to structure the target market volume and find out how to turn potential customers into shoppers.

Market segmentation

  1. Defining a market
  2. Concepts of marketing, black swan, “blue vs. red-ocean”, segmenting business markets 
  3. Custom Research | Buy side, sell side, competition. Key individuals and organizations.

The

Discover User Groups and Reasons for Buying 1
Discover User Groups and Reasons for Buying 2
Groups 1 Reasons for Buying 3
Groups 1 and Reasons for Buying
User Group 2 and Reasons for Buying
Groups 2 and Reasons for Buying
User Groups 3 and Reasons for Buying
Group 3 and Reasons for Buying

How to do it? 

  1. Analyze key teams and actors.
  2. Follow their activities and look for soft indicators 
  3. Analyze the buy side and the demand side per segment
  4. Make it your local market entry point and beachhead.