Why does it matter?
You understand the interest and hidden agenda and can save time and budget by focussing your own activities.

How to do it?

  1. Competitive Monitoring gathers data from corporate websites, press releases, databases, social networks, and investment communities
  2. Follow their activities and look for soft indicators on the traditional internet, including discussions on the open web, blogs, and professional networks like LinkedIn, Quora, and Xing.
  3. Structured interviews with a hand-picked selection of executives and industry experts can give your ambition the final touch

leader

Discover bridgehead clients

Why does it matter?
You enjoy little barriers to adoption and can start selling quickly.

How to do it?

This is basically the same process, as already outlined above. Based on the power of social search, the wisdom of the crowd, and finally deep dives with hand-picked professionals will give us a wealth of insights.

  • Analyze exactly the “requirements of the underserved niches”.
  • Challenge, if that┬┤s still in line with your distribution strategy.
  • If yes, make them your local market entry point and beachhead.