Developing personas means collecting information that will help you paint a picture of who your target customers, influencers, partners really are.

  • Where do they live?
  • Are they male or female?
  • How old are they?
  • Do they have children? 

Questions to ask

What is their job and level of seniority?

  • Is your persona at a managerial or director level? 

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What does a day in their life look like?

  • Are they spending more time at work, or at home?
  • Where would they rather be?
  • What do they like to do for fun?
  • Who are the people in their life that matter most?

What are their pain points?

  • How does that problem affect their day to day life?

What are their goals?

  • What would make them get excited about your service? 

Where do they go for information?

  • Do they go online, or do they prefer to learn in-person or by reading newspapers and magazines?
  • If they’re online learners, do they visit social networks?
  • Which sources do they trust?

What experience are they looking for?

  • What kind of features do they expect your product to have?
  • What should their sales experience feel like? Is it consultative?

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What are their most common objections?

  • What might make them reticent to buy from you or any other provider in your industry?
  • Is this their first time purchasing a product or service of your kind? If not, what caused them to switch products or services?

What´s Next?

  • What actions are needed to make someone shop your product?
  • Outline the steps required to walk through the buying process.

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