Stop researching like it’s 1999. Adtech can efficiently operate billions of datasets and make decisions in milliseconds. The state of content can be manipulated at the same speed either to cater the material to a specific device form factor or audience. In 2020 we can cater any publishing content to a particular device form factor or audience in real-time.
With more than 100 vertical search engines at your fingertips, massive computing has become available to anyone. It’s the 2020 version of the “Alien Life form, that just landed “… with all credits to David Bowie. This Alien knows all about your dark secrets. As Seth Stephens Davidowitz showed in Everybody Lies, we can learn what people think and what they do by monitoring their behavior. These predictions based on Google Search volume have outperformed any research institute in 2016 and again in 2020.
Bowie – Bowie Bonds. How David Bowie invented Financial Securities in 1997.
Two years earlier, Bowie sold asset-backed securities, dubbed “Bowie bonds”, which awarded investors a share in his future royalties for 10 years. The securities, which were bought by US insurance giant Prudential Financial for $55m to repay his new creditors out of future income, and gave a fixed annual return of 7.9%. Bowie struck a deal with record label EMI which allowed him to package up and sell bonds on royalties for 25 albums released between 1969 and 1990 – which included classics such as The Man Who Sold The World, Ziggy Stardust, and Heroes.