Stop researching like it’s 1999. Adtech can efficiently operate billions of datasets and make decisions in milliseconds. The state of content can be manipulated at the same speed either to cater the material to a specific device form factor or audience. In 2020 we can cater any publishing content to a particular device form factor or audience in real-time.
With more than 100 vertical search engines at your fingertips, massive computing has become available to anyone. It’s the 2020 version of the “Alien Life form, that just landed “… with all credits to David Bowie. This Alien knows all about your dark secrets. As Seth Stephens Davidowitz showed in Everybody Lies, we can learn what people think and what they do by monitoring their behavior. These predictions based on Google Search volume have outperformed any research institute in 2016 and again in 2020.