Competitive monitoring is a legal business practice, as opposed to industrial espionage, which is illegal. Competitive monitoring means understanding and learning what is happening in the world outside the business to increase one’s ability to compete with existing and potential new competitors.

It means learning as much as possible, as soon as possible, about one’s external environment including one’s industry in general and relevant competitors.

Competitive monitoring is the process of monitoring conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences

C84 monitoring is a set of activities

C84 installs a set of activities plus corresponding workflows, designed to deliver continuous insight into existing, newly emerging and potential competitive threats. We give you a clear understanding of the barriers to adoption in the new market.