Smaato – Global Mobile Advertising
Role: VP Strategy and Business Development
2011/2 – Vice President Strategy and Business Development – APAC, Americas, and EMEA – Responsible for Smaato’s transition to Programmatic Media Trading, Real-Time Bidding, and Data-Driven Marketing on Supply Side (Developers of Mobile Applications and Publishers of Mobile Websites) and Demand Side (Mobile Ad Networks and Demand Side Platforms).
Smaato is a leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers.
The company’s worldwide reach provides a massive variety of advertisers with one single integration. Smaato manages up to 10 billion ads every day around the world, across over 1 billion mobile users each month.
Harald Neidhardt, Smaato Founder