Role: External Business Consultant
Competitive Analysis: – Data Management Platforms

SAP Exchange Media (SAP XM) is a premium digital advertising platform powered by SAP HANA that is built to support real-time digital advertising and maximize return on media for advertisers, publishers, and consumers.

With SAP XM Exchange Media, SAP will revolutionize the way businesses run marketing, not only through greater efficiency but also by connecting buyers (advertisers) and sellers (publishers) directly within an integrated suite of products.