Microsoft Advertising is the Media Technology and Services arm of Microsoft.
The purpose of Microsoft Advertising is to empower business to connect with their target consumers across multiple digital touch points and optimize advertising impact through our world-class partnership services.
Microsoft Publisher Services offer a wide array of media solutions that help Publishers sell more of their inventory, increase yield, and find more opportunities beyond the inventory they have to sell today.
Role: Market Entry Microsoft Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology
Digital Innovator Summit
Presentation for Microsoft Advertising / Atlas