Blau, Telefonica

The new Telefonica Deutschland, resulting from the merger of O2 and the E-Plus Group, has become the leading mobile operator in the country with over 43 million mobile accesses. Telefonica Deutschland offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies. The company operates a successful multi-brand strategy: in addition to the familiar brands O2 Open in a new window and BASE Open in a new window, Telefónica Deutschland also maintains numerous secondary and partner brands, including

Role: Independent Service provider: PoS Intelligence – Blau Retail Distribution

Display audits, product availability checks, promotional compliance, and competitor activity in 700+ stores. Professional fraud detection, GPS data checks, timestamps, geofencing, and image metadata extraction

Blau (formerly is the premium brand of the Hamburg based company blau Mobilfunk GmbH and part of Telefonica Germany. Blau offers award-winning voice and data services that are sold in more than 30.000 retail outlets. This makes blau the widest available mobile service provider in Germany. Our success relies on our ability to efficiently steer activities in physical retail. Retail monitoring helps us to survey and control our retail activities countrywide in real-time. Ongoing monitoring of our own brand presence helps us to avoid out-of-stocks, check pricing, promotions, and positioning. In addition to that, the monitoring provides us immediately with crucial information like pricing and promotion from the most relevant competitors. We are delighted about Sembassy´s innovative approach and professional proactive client support.
Mathias P. Engelke
CEO -blau Mobilfunk, part of Telefonica Germany