Briefing

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A briefing protects us from working against the wrong objectives. Agreement in writing is essential to have shared clarity of purpose. Efficiency is achieved by clear aims and focus of effort. The view that not writing a brief is faster, assumes that faster to the first presentation of an idea is the aim, rather than faster to agreed work. Saving time in the short term is a false economy.

Briefing Requirements

  • What indicates performance?
  • Which information is necessary to complete the task?
  • Where are we now?
  • Where do we want to be?
  • What are we doing to get there?
  • Who do we need to talk to?
  • How will we know when we have arrived?
  • What indicates performance?
  • Which information is necessary to complete the task?

With a little help from Seth Godin’s ShipIt Journal, we add:

  1. What would “good enough” look like?
  2. What would “perfect” look like?
  3. Who are the key decision makers?