Partnership Opportunities

Rules For Engagement with Business Partners

1. Introduction

  • This document describes the C84 partnership model. It defines the options and benefits of each type of partnership. This model is intended as a framework within which individual agreements can be negotiated.

2. Strategy

  • The C84 international sales strategy is to distribute the C84 products through partners to drive product value, product reach, and drive brand value. 
  • We follow the fair process concept and use tools for decentralized organizations.
  •  
  • / Meetings are pre-planned, No decisions are made last minute.
  • / Parties remain independent but contribute to agreed objectives.
  • / Objectives and Key Results provide structure to work toward common goals.
  • / We agree to report metrics and use them as success barometer
  • / We conduct post-mortem after any activity

3. Types of Partner

  • These partnership options are available:

3.1 Agent

  • A partner acts as an independent extension and receives a commission for developing business opportunities. C84 only appoints agents directly.

3.2 VAR

  • A Value-Added Reseller (VAR) sells the C84 solution as part of a wider offering. The VAR will normally integrate the C84 solution with additional products and services.  The VAR is free to negotiate the overall deal with their client.

4, Getting Started

  • A Heads of Agreement defines Roles and Responsibilities
  •  
  • / Sales & Marketing
  • / First-level customer support  
  • / Second-level customer support (technical)  
  • / Customer billing
  • / Commission payment
stop guessing – start listening

C84 OU is a company registered in Estonia.

Registry Code: 14492366