Methodology: Reverse Engineering

Reverse Engineering applies Competitive Monitoring and Search Listening to find business opportunities and reverse engineer innovation. 

  1. What problems do people have?
  2. How many people share that problem?
  3. Who’s succeeding? Why?
  4. Where do successful companies miss the mark?
  5. Which models work best? Why?
  6. What problems are not solved?

Methodology: North Star Metric and Driver Tree.

A North Star metric is a key health metric.  A driver tree is a way to visually layout key inputs that drive impacts toward the North Star metric. The methodology provides you with a full view of all potential areas of impact to drive changes to the metric. The methodology is a good starting point to building a quantitative model that connects the inputs to the metric, enabling a data-driven approach to prioritize initiatives.