Axel Hoehnke - Digital Business Consultant

Axel acts as a trusted advisor for CEO‘S and their management teams. He has held senior management positions with Tech Startups and Global Corporates for more than 20 years.

Reach Axel on LinkedIn, XING or schedule a virtual meeting.


2018 - Present - Founder

Consulting firm specializing in the transformation and digitalization of companies and their business processes. Business Model Advisory to Platform and Exponential Organisations. Cybersecurity Audits. 

2002 - 2018

Positions with Tech Startups

Revenue Management with global adtech tech leaders like Atlas Solutions and Smaato

Founder’s Coaching, Merger / Exit Preparation RadioOpt (Vodafone), Mobile Payment Otto Group), and Crypto-Assets.

1992 - 2002

Positions with Global Corporates

Marketing Sales Management positions with Microsoft, Helsinki Telecom (Elisa Group), Thomson Multimedia, Bertelsmann, Premiere (aka SkyTV) and Mars Inc.


Go To Market:  USA – EU – DE

Digital Advertising Tech Stack​

Digital Marketing Solutions

Mobile App EcoSystems

Voice App EcoSystems

Cybersecurity Threats


since 2019

Cyber Security Alliance

Member of the Allianz für Cyber-Sicherheit 

since 2017

e-Resident Estonia

Estonian digital identity, giving access to e-estonia, secure digital service framework.

2008 -2015


Co-Founder, Board Member Germany. Global Think Tank in 70 countries, Developer hub.


Dipl. Kaufmann

Dipl. Kaufmann, Marketing & Innovationsmanagement. CAU Kiel,  1992

Working with the Estonian e-Residency Tech Stack​

I became an eResident in Estonia in 2017 and still consider the Estonian framework a role model for secure infrastructure, interoperability services, and e-Identity. I can use my electronic ID card to access the government’s e-services, including paying taxes, registering a business, and more. Interoperability services are built on X-Road, e-Land Register, Population Registry. Security and safety refers to KSI Blockchain, e-Law relevant for e-Justice and e-Police. 
e-residency card image