Axel Hoehnke - Business Consultant

Axel Hoehnke works as an independent business consultant specializing in Market Entry and Business Acceleration for advertising, software, and network security clients. As a seasoned, top-tier international adtech and telecommunications company executive, Axel creates sustainable value by advising owners, founders, and senior management of small software companies. You can reach Axel Hoehnke on LinkedIn, XING, or schedule a conversation with Calendly.


2018 - Present

Executive Advisor to Software & Network clients. Audits and Strategy Consulting. Founder & Managing Partner.

2002 - 2018

Positions with Tech Startups

Positions with global adtech tech leaders like Atlas Microsoft, Smaato, RadioOpt (Vodafone), Mobile Payment, Crypto-Assets, and Gaming Specialists.

1992 - 2002

Positions with Global Corporates

Marketing Sales Management positions with Mars, Bertelsmann, Premiere (aka SkyTV), Thomson Multimedia. Helsinki Telecom (Elisa Group).

About Me

I help investors to avoid the costly mistakes others have made in the last years when building and growing business in Europe. Based in Berlin and Hamburg, I work for software and network clients from any region.



Cyber Security Alliance

Allianz fĂĽr Cyber Sicherheit

2008 -2015


Co-Founder, Board Member Germany. Global Think Tank in 70 countries, Developer hub.


Dipl. Kaufmann, Marketing & Innovationsmanagement


Go To Market Strategy & Implementation
Connected Services - Mobile and Voice Tech Stack​
Cybersecurity and Background Audits
Merger / Exit Preparation
Revenue Management